https://medium.com/@rdsubhas/10-modern-software-engineering-mistakes-bc67fbef4fc8#.r9f41q9yc
https://news.ycombinator.com/item?id=12718270
ended up with 13 different signup flows — initial social connection, a long signup form upon first entry, smaller and edit page sections, completely different looking profile page and so on and on — that it made very little sense to share stuff in the end
Like single-system-of-record and testing-concept-duplicate-until-abstraction-found
References blog-post-write-code-easy-to-delete